Swatch Promotes New “Gent” Watch Collection

1 Jun

CAMBRIDGE, MA–(Marketwire – May 31, 2011) –  With the new “Gent” watch collection in Swatch stores this Spring, leading Swiss watch maker Swatch is working with SCVNGR — the game all about going places, doing challenges and earning rewards — to help promote the new watch collection launch at NYC Swatch store locations. Starting today, fashionistas and trendsetters can experience the Gent watch collection as they play quick, fun Swatch-branded challenges on SCVNGR.

Challenges are live at the Hot Dog, Grand Central Terminal, Times Square, SoHo, and 72nd Street NYC Swatch store locations. As consumers play challenges on SCVNGR and engage with the new Gent watch collection, they’ll earn points towards unlocking some stylish rewards, including the chance to win one of five colorful Gent watches.

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